Mindmaps Research Ltd is a semantic data technology company, levelling the playing field of heterogenous data handling and automated knowledge retrieval. The firm leverages science and technology to extend the human understanding of the world. The engagement contained a full brand assessment including positioning, legal advice, and further recommendations for coherent corporate design and touchpoint communication.

The firm’s proprietary database technology and accompanied query language is the first native open-source solution, disrupting the big data landscape by delivering a radically simplified yet powerful developer platform, capable of independently reason across enormous amounts of complex data residing in various silos. Based on the developed brand insight array—simplicity and understanding form the driving nulceus of the company.

»Technology built to understand.« Mindmaps Research utilises artificial intelligence (AI) and machine learning (ML) processes, ultimately helping organisations harnessing the power of hidden big data insights through natural understanding, resulting in immediate value creation.

Gartner projects that by 2020 the Internet of Things (IoT) will have grown to over 26 billion units, while IDC extends predictions close to 30 billion units. In conclusion—large amounts of complex data will increasingly influence our daily lives and individual behaviour in the near future.